“our goal is to integrate social responsibility and sustainability into every aspect of our events, ensuring that the cultural exchange leaves a positive impact”
We believe:
music, culture and community have the power to change the world.
That’s why we want to use our platform to turn reach into impact and creativity into purpose. Our aim is to turn venues into hubs for creativity and purpose. Our happenings and projects are not only about music and culture, but more about building and strengthening communities and also about raising awareness for initiatives like Viva con Agua.
Our goal:
transforming collective energy into real impact.
music meets purpose in action at RBF 2025 in HH.
During the Reeperbahn Festival 2025, we tranformed the Villa Viva into a purpose-driven space where culture, creativity and social responsibility meet. This setting offered a meaningful foundation for activations, art and musical artist placements and collaborations aligned with ethical values as well as bringing visibility to the initiatives driven by Viva con Agua.
pop up music studios with Sennheiser, Neumann & more.
As the heart of our event happenings during the time of the Reeperbahn Festival, we have been setting up three exclusive Pop Up Music Studios inside the suites of Villa Viva. These temporary creative hubs served as safe spaces for collaboration, immersive 3D sound and next-gen audio experiences in partnership with Sennheiser and Neumann. For a limited time, Villa Viva transformed into a unique hotspot where music, innovation, and purpose come alive.
unfiltered talent. real-time creativity.
Our programs and projects cater to music industry professionals, creatives, the creator scene, up-and-coming artists, label representatives, opinion leaders and change makers - as well as music and social media communities. Elements form our portfolio are workshops, artist showcases, panel talks or networking sessions. We work with venue partners that offer unique experience with panoramic views, ensuring a high-quality, exclusive atmosphere that perfectly matches with our project activations and strategy.