“our goal is to integrate social responsibility and sustainability into every aspect of the event, ensuring that the cultural exchange leaves a positive impact”
We believe music, culture, and community have the power to change the world.
That’s why we want to use our platform to turn reach into impact and creativity into purpose. During the Reeperbahn Festival, we are turning Villa Viva - Viva con Agua’s flagship venue - into a hub for creativity and purpose. Our happening is not only about music and culture, but also about raising awareness for Viva con Agua’s initiatives.
That’s why we decided to accompany the event with a dedicated fundraising campaign, transforming collective energy into real impact for clean drinking water worldwide.
music meets purpose.
During the Reeperbahn Festival 2025, we will transform the Villa Viva into a purpose-driven space where culture, creativity and social responsibility meet. This setting offers a meaningful foundation for activations, art and musical artist placements and collaborations aligned with ethical values as well as bringing visibility to the initiatives driven by Viva con Agua.
pop up music studios at the villa viva
As the heart of our event happenings during the time of the Reeperbahn Festival, we are setting up three exclusive Pop Up Music Studios inside the suites of Villa Viva. These temporary creative hubs serve as safe spaces for collaboration, immersive 3D sound, and next-gen audio experiences in partnership with Sennheiser and Neumann. For a limited time, Villa Viva transforms into a unique hotspot where music, innovation, and purpose come alive.
unfiltered talent. real-time creativity.
Our program caters to music industry professionals, creatives, the creator scene, up-and-coming artists, label representatives, opinion leaders and change makers - as well as music and social media communities. Each day features workshops, artist showcases, panel talks and networking sessions. The setting at Villa Viva’s top floor offers a unique experience with panoramic views, ensuring a high-quality, exclusive atmosphere that perfectly matches with our project activation and strategy.